Action-Focused, Plain Language Communication for Overdose Prevention: A Qualitative Analysis of Rhode Island’s Overdose Surveillance and Information DashboardtextWaye, Katherine MarycreatorMarshall, BrandonAdvisorYedinak, JesseReaderLurie, MarkAdvisorColvin, ChristopherReaderBrown University. School of Public Healthsponsor2018vi, 39 p.born digitalThesis (M. P. H.)--Brown University, 2018thesesObjectives: To determine how people who use drugs (PWUD) perceive and utilize overdose prevention material, and to evaluate action-based, plain language content on Rhode Island’s overdose surveillance and information dashboard, www.PreventOverdoseRI.org. Methods: We conducted 21 semi-structured qualitative interviews with PWUD from February-June 2017 in the state of Rhode Island. Data were audio-recorded, transcribed, coded in NVivo (Version 11), and key themes were developed. Results: Participants viewed online health promotion and harm reduction materials as a useful approach for overdose prevention. Information displayed as accessible, action-driven statements was seen as most desirable for learning and dissemination. After viewing overdose prevention material, participants reported feeling better prepared for responding to an accidental overdose and motivated to share the infographics and website to other people either at risk for or likely to witness an overdose. Conclusions: Action-focused, plain language approaches for overdose prevention materials can be effective and of particular use for public health campaigns addressing the United States opioid crisis. Overdose prevention health campaigns should incorporate evidence-based testing to ensure that outreach material is grounded in plain language techniques.Qualitative researchDrugs--Overdoseplain languageFentanylEnglishRPB2018061510.26300/bxn5-jc45In CopyrightCollection is open for research.