<mods:mods xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-7.xsd">
<mods:titleInfo>
<mods:title>"This ad would make me talk to my doctor": Formative research to develop a vaccination social media campaign in rural Tennessee
</mods:title>
</mods:titleInfo>
<mods:typeOfResource authority="primo">images</mods:typeOfResource>
<mods:abstract>The purpose of this study is to conduct formative audience research to evaluate communication strategies and message testing to design a social media campaign for ImmunizeTN. The purpose of the social media campaign is to increase awareness of childhood immunizations, including HPV vaccination and build resilience to vaccine misinformation among parents in rural and under-resourced areas of Tennessee.
</mods:abstract>
<mods:name>
<mods:namePart>Beth Sundstrom; Dorothy Sinard; Jordan Abelson; Portia Knowlton; Duha Magzoub; and Heather M. Brandt
</mods:namePart>
<mods:role>
<mods:roleTerm authority="marcrelator" authorityURI="http://id.loc.gov/vocabulary/relators" valueURI="http://id.loc.gov/vocabulary/relators/aut">Author</mods:roleTerm>
</mods:role>
</mods:name>

<mods:originInfo>
<mods:dateCreated>2022</mods:dateCreated>
</mods:originInfo>
<mods:subject authority="local">
<mods:topic>HPV, Vaccine Hesitancy, Social Media </mods:topic>
</mods:subject>
<mods:subject authority="local">
<mods:topic>youth</mods:topic>
</mods:subject>
<mods:subject authority="local">
<mods:topic>HIV treatment</mods:topic>
</mods:subject>
<mods:subject authority="local">
<mods:topic>gamification</mods:topic>
</mods:subject>
<mods:genre>posters</mods:genre>
<mods:accessCondition type="use and reproduction">All rights reserved</mods:accessCondition>
<mods:accessCondition type="rights statement" xlink:href="http://rightsstatements.org/vocab/InC/1.0/">In Copyright</mods:accessCondition>
<mods:accessCondition type="restriction on access">All Rights Reserved</mods:accessCondition>
<mods:identifier type="doi">10.26300/d624-5794</mods:identifier></mods:mods>