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Year:: 2019
Contributor:: Kelli A. Bird (author); Benjamin L. Castleman (author); Jeffrey T. Denning (author); Joshua Goodman (author); Cait Lamberton (author); Kelly Ochs Rosinger (author)
Genre:: grey literature
Subject:: Post-secondary education; Access and admissions; Finance

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Abstract:: Do nudge interventions that have generated positive impacts at a local level maintain efficacy when scaled state or nationwide? What specific mechanisms explain the positive impacts of promising smaller-scale nudges? We investigate, through two randomized controlled trials, the impact of a national and state-level campaign to encourage students to apply for financial aid for college. The campaigns collectively reached over 800,000 students, with multiple treatment arms to investigate different potential mechanisms. We find no impacts on financial aid receipt or college enrollment overall or for any student subgroups. We find no evidence that different approaches to message framing, delivery, or timing, or access to one-on-one advising affected campaign efficacy. We discuss why nudge strategies that work locally may be hard to scale effectively.

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Use and Reproduction: In Copyright

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Kelli A. Bird, Benjamin L. Castleman, Jeffrey T. Denning, et al., "Nudging at Scale: Experimental Evidence from FAFSA Completion Campaigns" (2019). EdWorkingPapers.com Archive. Brown Digital Repository. Brown University Library. https://repository.library.brown.edu/studio/item/bdr:956591/

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EdWorkingPapers.com Archive

The Annenberg Institute at Brown University has developed this national working paper series to provide public access to high-quality papers from multiple disciplines on a wide variety of topics related to education. EdWorkingPapers focuses particularly on research with strong implications …
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Nudging at Scale: Experimental Evidence from FAFSA Completion Campaigns