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"This ad would make me talk to my doctor": Formative research to develop a vaccination social media campaign in rural Tennessee

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Year:: 2022
Contributor:: Beth Sundstrom; Dorothy Sinard; Jordan Abelson; Portia Knowlton; Duha Magzoub; and Heather M. Brandt (Author)
Subject:: HPV, Vaccine Hesitancy, Social Media; youth; HIV treatment; gamification
DOI: https://doi.org/10.26300/d624-5794

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Abstract:: The purpose of this study is to conduct formative audience research to evaluate communication strategies and message testing to design a social media campaign for ImmunizeTN. The purpose of the social media campaign is to increase awareness of childhood immunizations, including HPV vaccination and build resilience to vaccine misinformation among parents in rural and under-resourced areas of Tennessee.

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Beth Sundstrom; Dorothy Sinard; Jordan Abelson; Portia Knowlton; Duha Magzoub; and Heather M. Brandt, "'This ad would make me talk to my doctor': Formative research to develop a vaccination social media campaign in rural Tennessee" (2022). MPH Applied Public Health Experience. Brown Digital Repository. Brown University Library. https://doi.org/10.26300/d624-5794

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MPH Applied Public Health Experience

This collection highlights Master of Public Health students' Applied Public Health Practice Experience. Students in the applied public health practice field placement work with established public health professionals along side professionals from other fields to address contemporary real world public …
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